Offerings

Quantitative Expertise That Drives Results

Our advanced analytics and modeling capabilities power confident decisions at every stage:

• Launch planning & optimization

• Brand performance tracking (ATUs)

• Message development and refinement

• Forecast-model inputs

• Product and portfolio positioning

• Market landscape mapping

• Ad campaign and creative testing

• Target Product Profile validation

• Sales-force effectiveness diagnostics

• Message recall and retention studies
  
    …to name just a few.